Can Reviews Really Be Unbiased?

Hi friends! I was listening to a TED talk a couple of months ago and the presenter was talking about how food can taste better when we are on vacation or having a good time. He said you can order the same food or take home a bottle of wine that you enjoyed on vacation but it just doesn’t taste as good as it did when you first tried it. It seems that the mood we are in when we are trying something for the first time can heavily influence how good we perceive it to be. I think we can perceive art supplies to be good or poor depending on our mood as well. That is just one of the ways we can be biased in our product reviews. I will go more into that as well as other ways product reviews might be biased in today’s video!

So we discussed unintentional bias as well as intentional bias or I should say a conflict of interest but there’s more…

Another reason that I didn’t mention in the video is the rise and popularity of hate/rant videos. Honestly it didn’t even cross my mind when I recorded this because I don’t think it’s fun or funny to destroy someone’s business for clicks, views and entertainment but unfortunately many on YouTube do. Titles like “I hate these paints” or “this product’s is a rip-off” or “I got scammed”  get lots of views. Often I see reviewers try a product knowing full well that they are not going to like it just so they can rant and rave about it or they try a complex product for the first time on camera and get frustrated and deem the product worthless. I read comments like “I’m so glad I didn’t spend the money on that!” or “I was going to buy that but not now” and if the product truly is bad that’s fine but more often than not the reviewer has not taken the time to learn about it. These “salty” reviews are so popular and I don’t think the youtubers making them think about the consequences of their actions. I think honesty is the best policy and if there are problems with a product let people know but only after making sure you are using it correctly.

There have been times where I have had a company ask me to try a product and see what I think and when I noticed a problem with it they changed the product and improved it. If I was to rant online about what I didn’t like a fledgling company could go under and we would never see how a good idea could flourish into a great one.

Unfortunately honesty and integrity doesn’t always get the views. It’s not as fun to listen to facts as it is to see someone get all wound up. This makes me sad. On the bright side there are still many talented artists on YouTube that do very unbiased reviews: Steve from The Mind of Watercolor, Marty from Owings Art, Denise from In Liquid Color, Teoh from Parka Blogs and so many more! I say this because I want to be sure you can ascertain whether a reviewer has been serious about testing a product and reviewing it or has a different agenda. The rise of the “drama channel” has infiltrated the art world and lots of people enjoy those videos. Just think about facts vs entertainment. I try to do both but not at the expense of the education and information I am trying to convey.  Nobody can be completely unbiased when we all have preferences and opinions as well as fluctuating moods when trying out products but we can avoid being willfully misleading. I love to watch reviews, I love learning about new products and seeing if what I have already is similar to the new thing on the market. I actually look for reviews on products I own to get excited about using them again!

Why do you watch reviews?  Information, entertainment or both? I think as long as you take them with a grain of salt and maybe look at the past reviews of a person before trusting them completely (so many drama-rant channels) you can figure out what’s what. Thanks for stopping by and til next time happy crafting!

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