Art Marketing Video: How to be a paint party instructor!

Hi friends! Yesterday I shared the tutorial I used for a painting party I was hired to do this week. I taught at a bridal shower and it was so much fun! Paint parties, also called “Sip and Paint” have become so popular lately, in fact it is becoming a big industry with studios popping up for drop in classes and bars and restaurants hosting the events. I was at a softball clinic today and another mother mentioned how she went to two different “sip and paints” this week at two different places  taught by two different instructors. If that is happening here in Smallville it is surely happening in your neck of the woods. The best part is that many of the ladies (and men-I don’t mean to sound sexist) taking these classes have never painted before! Think of all the people you know that say “oh, you’re so creative, I could never do that.” You can say “I’ll show you!” In tonight’s video I’ll show you how you can start your own paint party business with some inexpensive supplies (most of which you already have) and how to have a successful class.

Video! (email subscribers, please click-through to my blog to see the video)

If you have questions please leave them below, also check out the comments on the YouTube video page because there are some great questions and advice there too.

What do you need to have a paint party? Plan on more than enough for everyone in case you have extra students.

  • Paint
  • Surface (canvas, paper, wood item, etc)
  • Brushes
  • Paper towels
  • Water buckets
  • You may also need cleaning wipes and paper for covering tables
  • Your easel for teaching and a finished project to work from.


  1. Charge by the project so there are no surprises for the host (or you!)
  2. Set a minimum # of students so you can guarantee making a certain amount.
  3. Arrive early to set out supplies.
  4. Have business cards to encourage guests to have parties or invite them to take your regular classes if you teach them.
  5. Talk about your paint party business to friends because this type of business is advertised best by word of mouth.
  6. Consider teaching at children’s birthday parties if you have lots of patience and energy.
  7. Bring an assistant for large groups so they can refresh supplies and help students if needed.
  8. Never supply alcohol, this might be a “sip and paint” but the sipping would be taken care of by the host of the party. You are the teacher, not the bartender.

I hope you found this helpful. I think it is a great way for an artist to start a business teaching with very little overhead and there is a huge market for this so jump on the trend and you may tun some curious non-artists into class taking Picassos! Have a great night and til next time happy crafting!


13 Responses

  1. Hi Lindsey! I love your YouTube channel! Great job! I’m sorry this question will be tangential but I hope you will be able to help. I am a beginner with watercolor and have been painting consistently for several months using a Crayola palette. Recently I’ve grown tired of this less-than-vibrant palette and have decided to take the plunge into artist grade paints. What brand do you recommend? I would prefer pans over tubes. I know you get this question a ton, I’m sorry if you’ve already answered this a million times. I’d appreciate your input greatly. Thanks Lindsey for all you do to encourage and inspire others to be creative.


  2. Lindsay, you rock! Thanks for sharing these tips. hugs, Teresa


  3. This is a great video! Am was thinking of doing something like this for my friends when we get together to do things a little different, and the best part the kids and join in too:D It’s good to know what stuff I should get and types of paint to buy. Thank you Lindsay for all the great tips!!

    In March I attended a “Sip and Paint” class, it was a belated b-day gift for myself:) I had a great time and my class broke the record for most people painting that company as ever had, there was 75 people.

    The original painting was “Moonlit Tree of Life” it looked so beautiful,peaceful and serene. My painting lol will to me it looks very beautiful but it came out looking like it was from the backdrop of “Nightmare before Christmas”. lol I love Halloween so it worked out awesome:D

    I used 2 tips I have seen on your videos Lindsay. One was the putting highlights in the tree and the other was I spackled white paint to look like stars in the sky. ” I hope that is the right word spackle ” Out of all 75 people I was the only person to do those tips. So mine looks more scary but mine had more dimension and am very proud for it’s my first painting! The teacher said to me I must have painted before I had to keep telling him I only know how to color with pencils not paints, and I learned from Lindsay! I felt very good he thinks I did:)


  4. I was just wondering where you purchase easels and brushes in bulk to start this ?


    • Consumer crafts has good prices on sturdy aluminum table easels that you can fold up to travel to classes: and they are light too. They also have free shipping over $75, can’t go wrong with that.


  5. How do you learn to paint these paintings and instruct them? I would love to do this. I am proficient with graphite, but not paint.


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